Established in 1958, LG Electronics, Inc. (LG) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. With 2007 global sales of USD 44 billion*, LG is comprised of four business units - Mobile Communications, Digital Appliance, Digital Display and Digital Media. LG is the world's leading producer of CDMA/GSM handsets, air conditioners, front-loading washing machines, optical storage products, DVD players, flat panel TVs and home Theater systems.
LG's efforts continue to enhance the global presence of the LG brand and to maximize profitable growth. In particular, LG Electronics will focus on achieving profitable and sustainable growth in the mobile communications and digital display sectors to strengthen its leadership in the IT industry, while at the same time increasing its market share in the home appliance and digital media sectors.
* Before Audit, as of 2007, Unconsolidated
** 2008: 1 USD = 885 KRW; 2007: 1 USD = 929 KRW
LG Electronics New Zealand was established in August 2007 and employs a growing workforce based throughout the country. The New Zealand operation aims to emulate the success of the brand in the Australian market where, within ten years, it has repositioned itself as a premium brand and achieved number one status in seven product categories including plasma televisions, LCD televisions, front load washers and microwaves.
In line with its global philosophy, LG Electronics New Zealand sets new benchmarks in digital and marketing innovation. The company has partnerships with major retailers in New Zealand and will continue to invest in research and development specific to the New Zealand market.
A platform of LG Electronics marketing success has been the slogan 'LG, Lifes Good'. LG Electronics New Zealand is working to cement the company slogan in the hearts and minds of New Zealand consumers and successfully communicates LG's underlying goal and vision - to make life easier with people-friendly technology.
In the New Zealand market, LG Electronics currently offers the following products:
- LCD Monitor
- Notebook Computer
- Optical Storage Device
- Consumable & Data Recording Media
- GSM Mobile Phone
- CDMA Mobile Phone
- 3G Mobile Phone
AIR CONDITIONER
- Residential A/C
- Commercial A/C
LG is also actively involved in sporting and community efforts with several major sponsorships. LG is the associate sponsor of the five New Zealand Rebel Sport Super 14 teams for the 2008, 2009 and 2010 seasons, and the official naming rights sponsor of the LG Mystics, the Northern Regions representative netball team in the ANZ trans-Tasman Championships.
LG Electronics, Inc. (Korea Stock Exchange: 6657.KS) was established in 1958 as the pioneer in the Korean consumer electronics market. The company is a major global force in electronics and information and communications products with more than 64,000 employees working in 76 overseas subsidiaries and marketing units around the world. With annual total revenues of more than US $16.9 billion (non-consolidated), LG Electronics comprises three main business companies: Digital Display & Media, Digital Appliance, Telecommunication Equipment & Handset.
LG Electronics' goal is to enable the intelligent networking of digital products that will make consumers' lives better than ever.
Corporate Name
LG Electronics Inc.
Established
October 1, 1958 (As a private Company)
Corporate Office
LG Twin Towers 20,Yoido-dong, Youngdungpo-gu Seoul, Korea 150-721
Tel: 82-2-3777-1114
URL: http://www.LGE.com
Digital Display & Media Company
Digital TV, PDP, Monitor, CD-ROM Drives, DVD-ROM Drives, CD Rewritable Recorder, VCR, DVD Player, Audio, Security System, Recording Media, Video Phone, PC Camera, Banking Automatic System , PCB
Digital Appliance Company
Air Conditioner, Refrigerator, Microwave Oven, Washing Machine, Vacuum Cleaner, Compressor for Air Conditioner, Compressor for Refrigerator
Telecommunication Equipment & Handset Company
TDX, STAREX, optical switching systems, Implementation of advanced IBS (Information Building System), System Integration (SI) service, etc.
Implementation of advanced IBS (Information Building System), System Integration (SI) service, Handsets for satellite, mobile multimedia and IMT-2000 services, etc.
